Mobile Commerce is soon emerging as a new way of browsing. While customers continue to enjoy the convenience of online shopping, companies are always looking for new methods to improve the customer experience. Mobile commerce is a hot new trend that has already been profitable for many businesses.
It is possible to acquire products and services through mobile devices from any location, at any time, thanks to mobile commerce. Thanks to this retail strategy, new information and items may be sent to mobile customers constantly.
Many various forms of mobile commerce exist, each with its benefits and drawbacks. Before embarking on a mobile commerce initiative, organizations must be careful to consider all of the possible ramifications. They must also consider a reliable eCommerce hosting server to host high-performing mobile apps.
In recent years, India’s reliance on mobile phones has grown exponentially. According to current data, approximately 70% of Indians use a feature phone. Smartphone commerce, often known as mCommerce, has grown in popularity as mobile commerce in India has increased.
Reports from the IMF and the Central Statistics Office (CSO) show that India’s economy is one of the world’s fastest-growing ones. Digital India, Make in India, Start-up India, Skill India, and the Innovation Fund are some of the measures that the Indian government has implemented to boost e-commerce development in the nation. Bharat Interface for Money (BHIM) for mobile payments has also been implemented.
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What Is Mobile Commerce? A Quick Explanation
M-commerce is another term for mobile commerce. Using mobile devices, such as smartphones or tablets, to access the internet over a wireless connection makes mobile commerce. As a result, it’s a beautiful internet buying experience, but on a mobile device. Furthermore, mCommerce made all products and services available and ensured complete connection.
Mobile devices are becoming more common, and people spend more time with them than with conventional PCs with internet access. Mobile commerce is growing in popularity with an increase in the use of smartphones. MCommerce is anticipated to become the most popular means of promoting and selling in the future since it has a wide range of uses. In addition, mCommerce has simplified the process of browsing, paying, and receiving things.
Mobile commerce, or m-commerce, has been growing rapidly in recent years. In 2023, m-commerce sales reached $2.2 trillion, accounting for 60% of global e-commerce revenue. Some predict that m-commerce will continue to grow, with the global m-commerce market reaching $1.45 trillion in 2024 and $1.99 trillion by 2029.
Small and big companies alike may benefit from mCommerce. Because of the vast and growing number of people who own and use cell phones, there is an expanding market for a wide variety of products and services.
Growth Of M Commerce In India
Mobile commerce services is predicted to be a benefit to the e-commerce industry. According to a recent study by PayPal, 70% of Indian shoppers prefer to make purchases using their mobile phones.
In India, mobile devices account for 51% of online sales volume. Only 43% of people worldwide like to purchase on their mobile phones, but India is leading the pack in terms of e-commerce.
As of 2017, the Indian e-commerce industry reached USD 38.5 billion, and by 2026, it is predicted to reach $200 billion. In 2017, 34.5 percent of all e-commerce sales were made using mobile devices. By 2023, the figure is predicted to rise to 54%. Mobile e-commerce websites like Amazon, Flipkart, Nykaa, Myntra, Paytm, Snapdeal and IndiaMart are among the most popular in India.
Mobile Commerce Benefits To Businesses
Store Access Is Easier
Using wireless devices, MCommerce makes finding items in the market more accessible. Customers no longer have to go to the shop to acquire their necessities since mobile commerce allows them to do it online. As a result, this reduces their effort, money, and time. With mobile marketing, you can make upgrades and provide your eCommerce site better than ever before, which is another benefit.
For your eCommerce company to prosper, you need the following features in your mobile app: Good speed, user-friendliness and intuitive interface.
Improvements To The User Interface
In m commerce, it’s all about the customer’s experience. In the modern world, most individuals have a basic understanding of how smartphones and tablets operate. On the other hand, customers have already figured out how to find what they’re looking for in a matter of seconds. Apart from that, clients may ask for guidance from their fellow shoppers or show off their newly purchased things to their social circles. As a result, a positive user experience leads to higher conversion rates and revenue.
A New Marketing Channel Is Created
Creating a new marketing channel is yet another benefit of mobile commerce. Mobile applications allow you to offer your goods and services to end-users swiftly. As a result, it provides a wide range of functions, including general information (such as a search function), news feeds, and product pricing. However, one of the significant benefits of having a mobile app for your company is that your customers can access all the information you like to present to them. This necessitates the use of special offers and discounts. You may get even closer to your customers by sending them push alerts. Thanks to this, your customers will be reminded of your goods and services anytime they need them.
Tracking Your Location and Receiving Customized Notifications
Using location tracking to aid customers in finding directions or the transportation service they need might be beneficial. This means that when a customer subscribes, you may send them location-based push alerts with customized offers and boost sales. As a result, more people will be able to convert more quickly. To put it another way, customized push notifications are more popular with customers than marketing emails and have twice as many conversions.
Traditional Retail Sales Have Several Advantages
Traditional retail sales may benefit significantly from the use of mobile commerce. A retail shop might look like after it has covered all the accessible parts of each product. Manually updating such data would be a hassle for the company’s employees, but it would also be confusing and inconvenient for everyone using the system, including consumers. There’s no doubt that mobile commerce is gaining ground in the retail industry and will continue to do so shortly.
Getting Started with Mobile Commerce: Best Practices
Use The Power Of The Masses
Customers abandon their shopping carts because of concerns about payment security, whether on mobile devices or the web. Abandoned m Commerce shopping carts are a source of frustration and a missed potential for revenue for your company. This is particularly true when you’ve established yourself on a new platform. Customers are likely to have a lot of reservations about purchasing in the new world of mobile shopping. As a result, social proof has come to our aid. No matter how long you’ve been in business, social proof may help your clients see you as a trustworthy company. Incorporate social proof into your mobile platform to help clients feel more secure about purchasing decisions.
Boost Website Speed
Nowhere in eCommerce does Slo-mo need to breathe life; it’s just good for Instagram. There should be no delays in opening your mobile pages. Delays in page loading might have a negative influence on your clients. Make sure that your website pages open quickly, especially if you want to increase interaction on your mobile platform. One of the best ways to ensure this is by hosting your website on a robust web hosting platform that guarantees the best uptime. The bounce rate rises by 32 percent when the page load time grows from one second to three seconds. Additionally, a website load time of six seconds results in a bounce rate of 106%.
Design For Mobile Browsing
To be successful in mCommerce, you must adopt a “mobile-first” strategy. Whether starting from scratch or upgrading an existing m-commerce website, you must keep mobile in mind. Many variables must be considered, such as the responsiveness of the design and the selection of captivating colors, even in low-light mobile devices. Because most online searches are now conducted through mobile devices, Google gives preference to mobile-friendly websites.
Get Web Customers On Mobile
A few people may be unfamiliar with your brand, but the vast majority of your consumers are already familiar. Keep in mind that your mobile design should be in sync with your web design or a platform previously developed by your company. For example, utilize the same hue and put your logo on various mediums. Similar choices and product categories should be made available. If you want your consumers to have a seamless shopping experience, you should connect their purchases and profiles across all of your platforms. To locate their wishlist and purchase history, users must search all platforms regardless of the device they use.
Putting Things To Test
No matter what modifications you make to your current website, be sure you test it first. Keep an eye on how your consumers react due to these modifications. There are several advantages to doing an A/B test of your new mCommerce platform. Make use of the information provided and improve.
The answer is YES if the numbers are correct.
Top mCommerce Apps in India: Powering Your Pocket-Sized Shopping Spree
India’s m-commerce landscape is booming, with millions turning to their smartphones for everything from fashion to groceries. Here’s a breakdown of some of the top mCommerce apps and what makes them popular:
- Flipkart: The reigning champion, Flipkart boasts a massive selection across categories, frequent deals, and a user-friendly interface. Their app, consistently ranked at the top, offers a seamless shopping experience.
- Amazon India: A global giant, Amazon offers a strong competitor to Flipkart with its Prime membership program, fast delivery options, and a vast product catalog. Their app is known for its smooth functionality and secure payment gateways.
- Myntra & AJIO: Fashionistas rejoice! Myntra, owned by Flipkart, and AJIO, by Reliance Retail, are top destinations for trendy clothing, footwear, and accessories. Their apps cater specifically to fashion needs, with features like size recommendations and virtual try-on options (in some cases).
- Nykaa & BigBasket: Beauty and grocery needs are covered by Nykaa and BigBasket respectively. Nykaa offers a curated selection of beauty brands and expert advice, while BigBasket focuses on fresh produce, household staples, and convenient delivery slots. Their apps are designed for quick browsing, easy ordering, and secure transactions.
Mobile purchasing is on the increase and this marks the importance of mobile commerce. We may safely assume that your customers would anticipate the convenience of buying on smaller screens, given the rise in social media and mobile payment use. If you don’t take advantage of mobile sales, you’re missing out on a chance to make more money.
It’s not difficult to get started with mobile commerce. For your mobile customers, many platforms allow you to create an appealing storefront along with experimenting with Progressive Web Apps (PWAs), mobile applications, and more. You can use them for setting up your mobile store. Having a mobile store will ensure an increase in leads and conversions, this is the best way of reaching out to people as of now.
FAQs: Growth of M Commerce in India
What is mobile commerce?
Mobile commerce, or m-commerce, refers to buying and selling goods and services using mobile devices like smartphones and tablets. It encompasses everything from browsing online stores and comparing products to making secure payments and tracking deliveries.
What are some popular mobile commerce platforms?
IVarious platforms facilitate mobile commerce, including industry giants like Shopify and WooCommerce, as well as specialized solutions for specific needs.
Is it necessary to have a mobile app for my business to engage in mobile commerce?
While a mobile app can offer a more personalized and convenient experience, it’s not essential for m-commerce. Having a mobile-friendly website that functions flawlessly on all devices is crucial.
What are the key challenges of mobile commerce?
M-commerce presents unique challenges like smaller screens limiting product information and cumbersome checkout processes. Security concerns and ensuring a smooth user experience across all devices are also important considerations.
What are some emerging trends in mobile commerce?
Mobile commerce is constantly evolving, with trends like voice-activated shopping, augmented reality for product visualization, and social media commerce gaining traction. Additionally, mobile wallets and faster mobile payment options are streamlining the checkout process.
