Pinterest is a known name in the world of online marketing. Some of the people might also be using Pinterest to ‘pin’ the images that they like so that they can be shared with friends and family. Even though you were using Pinterest, are you aware of the fact that Pinterest can be used for marketing your business as well? This true! And it is a less known fact. Similar to the other social networking websites like Facebook, Twitter and Google+, Pinterest is a strong networking platform. Pinterest enables people to share new things and link informative content through which acquiring new people for your products or services becomes possible. Here are three simple and rewarding ways for using Pinterest for showcasing your company’s website and content.
Pin Images For Your Press Releases
A simple and quick way for expanding the scope of your new press releases is to incorporate an image in the press release and then pin it. This image can also be the logo of your business, it might be the screenshot of a product or maybe the picture of the company spokesperson. In case you are writing a press release about a new painting shop that is opening at Pune, it would be great if you can add an image of that location and pin it to the respective board on your Pinterest account—the board may be news, places or one of your favorites like paintings.
Optimizing The Images
Select appropriate keywords for search engine optimization that best define your business, add them to the titles of your images or the copy that goes with them. This will make it easier for the people to find you via search engines. With reference to the painting shop example given above, the title of the painting shop image that is pinned must comprise of the keywords “Best Painting Shop in Pune.” When people will search for painting shop in Pune, your shop name will appear in the top of the search result.
Authenticity
Be real, authentic, be yourself! Even though Pinterest is a great platform for portraying your business, its effectiveness is dependent on the people behind it. Authenticity sells, both in the real world and in the social networking industry as well, so don’t think twice in terms of showcasing your reality. You might even pin things just for fun. Your authenticity will help in gaining people’s trust and thereby it will open doors to new prospects.
Just like you spend time in tweeting and networking on Facebook, pinning a few images on the board won’t take much of your time. You can also ‘repin’ others in your network for establishing a strong network and brand awareness, this is a phenomenal way of building a new strategy in the long run. Consider every social media interaction as a form of investment. This is a rewarding asset for your public relations equity along with being an efficient online marketing strategy.
