Are you thinking of rebranding your company? The information given in this post is just for you. Learn what rebranding is, how to rebrand and revamp your website, and the many forms of rebranding. If you are making a few tweaks to your website, is it time for a rebranding?
Establishing a brand in the minds of consumers to distinguish it from others is the key.
The identity is made of the logo, brand name, layout, palette, typography, voice, and images. This includes brand positioning and rebranding strategies. By rebranding, you create a new brand identity or improve an existing one. Whatever sort of rebranding you choose, changes must be consistent on all channels. There are a lot of high-level rebranding checklists available that might help you get started.
Rebranding victories are won in the trenches, and a rebranding campaign cannot be completely realized without looking at the specifics.
It is imperative to work on your website redesign if it has remained stagnant for too long, no matter how big or small your business is. Know what isn’t working, what is working now, and what you want to do.
Related : 5 Ways A Website Helps You In Creating A Personal Brand
When Is The Right Time To Rebrand?
Rebranding takes place at different times for different businesses. Brand uniqueness is essential for your company. This is where you may update and modify the visual identity of your company.
If a family-run business is surrounded by juice bars and foreign food restaurants, it may want to rebrand. To appeal to existing and new consumers, they could change their visual brand identity and food options. They will be able to maintain their market position in this manner. Rebranding is a response to the changing demands of your target audience.
On the internet, there are several examples of rebrandin g gone wrong. GAP changed their renowned insignia several years ago. After an outcry from the public, they had to change it within a week. A contemporary example is the audience’s lack of understanding of the new logo’s meaning.
Related : 4 Social Media Content Ideas To Level Up Your Brand Strategy
What Is The Point Of Rebranding?
Vision & mission updated: Your initial vision, purpose, and values have evolved, and your previous brand no longer represents your current brand.
Branding mo longer relevant: Your startup company is expanding into a new market, or you have a new product that clashes with your current brand identity, old website, or blog posts.
New target market: Assume you want to reach out to a whole new audience or consumer group. This process guarantees that your brand resonates with the most recent customer profile.
Mergers & acquisitions: No matter if you’ve been purchased or acquired a new business, you may need to rebrand. You’ll need to create a new brand that represents the new company that resulted from the merger or acquisition.
If your company’s slogan, logo, and website design haven’t changed in five years or more, it’s time for a refresh. Customers are more aware of the new trends. They want various approaches; you don’t want your business to get stale. This is why it’s critical to update your website’s photos and text.
Related : What Is Competitve Benchmarking? How To Use It For Your Brand?
Executing The Rebranding Process
Establish Your Aim
For a good reason, defining the aim is an old standby with every marketing project. Setting a goal is critical for maintaining morale throughout the process’ lifespan. What are your plans for the rebranding of your website? It is important to think about the reason behind planning the rebranding of your website.
Make A Plan
How will you achieve the goal you’ve set for yourself? Make a plan for how you’ll get there with your content. The strategy will alter depending on the sort of rebranding journey you take. Industry landscapes shift according to consumer buying habits.
Portraying Your Brand
Communicate your brand’s essence through your website. The content of the most successful brands tells the story of who you are, what you do, and why you exist. A brand exists through its brand values.
Related : 10 Ways Branding Is Important For Small Businesses
Elements To Consider In Website Rebranding
Choose A Remarkable Domain Name
Customers and prospects must be able to locate your website. After you’ve decided on a name, you’ll need to register it and choose a hosting provider.
Plan Website Launch
To launch your new website, choose a time that will cause the least amount of disruption. DNS records take a long time to spread throughout the Internet, anything from a few hours to several days. Examine your Google Analytics to determine the optimal timing to launch.
Mention The Old & New Names
If you have changed your business name, it is important to give the old name and the new name for reference. This may be added to your site, blog articles, and press releases. In this way, customers will not find it difficult to relate with your brand
Social Media Updates
It is essential to keep your social media up to date. Change any photos, profile photographs, links, and handles to match the rebranding of your company’s website. To ensure that your brand image is consistent, make all these adjustments around the same time your new site goes live.
Updated Employee Information
Change staff emails addresses, email signatures, business cards, and other details as needed to reflect the change; make sure everything is adjusted according to the new brand identity and put out your new design!
Make A New Logo
Changing your logo is one of the most common rebranding tactics. Customers will notice that your brand’s identification has changed if you use a new logo. You may make it more streamlined and you can make use of different colors. The primary reason for changing your logo is to ensure that it complements the new identity you’re promoting through the rebrand.
Change The Brand Positioning
It’s critical to adjust your brand positioning after updating your brand logo. You can’t simply alter your logo and colors. Your goals, vision and values should be conveyed through your promotions. Customers will be able to tell what your new purpose, discounts, or vision is if you change your brand positioning.
Make New Advertisements
The changes to your brand and what it signifies for the customers should be communicated in these commercials. This might help you reach out to a new audience and expand your reach.
Change The Tone
After your rebranding strategy has been planned, it is time to assert the brand’s voice. Your tone might be formal, casual or funny. It makes sense to modify your brand’s voice and announce you rebrand in your new tone of voice if you’re rebranding.
Picking A New Color Palette
There is a strong impact of color on your business; McDonald’s yellow has become synonymous with the brand that uses it. Color schemes must be updated as your company grows, and picking the right hue can be challenging.
Color psychology and competitor research may assist you to evaluate if your brand colors are working with (or against) the image you want to convey by looking at them with fresh eyes. Make sure your brand’s colors appear the same on all platforms.
Typography Details
People might be used to seeing your initial typeface, like the color or the logo design. Usually, you see your initial typeface, color, or logo design. The first typeface, color, or logo might be familiar to you. Most of us are used to seeing our initial typeface, color, or logo design. Assess if there are any issues accessing the font for web design and PowerPoint presentations as well.
It is important to evaluate if your typeface is compatible with any new markets or messaging discovered throughout the rebranding process. Your brand value is the message that you are conveying.
Related : 20 Practices That Make Client Trust Your Brand
Conclusion
A rebrand might be just what your firm needs if you’ve altered your business direction or if your sales have declined or stayed the same. It is important to carefully plan the complete rebranding of your website that has the least effect on the brand recognition and customer trust.
As the consensus for a website makeover or corporate rebranding project builds, start negotiating with digital firms and/or branding agencies. Rebranding is an effort to reposition your brand and to take it to new altitudes. It is crucial to get into meticulous planning for executing the complete plan of rebranding.
