Selecting the right web hosting company is crucial to the success of the website. Uptime and trustworthiness are two of the most important factors for any small or big business owner while looking at a web hosting company. Now, according to the latest Google algorithm, website speed has become a highly important factor in search engine optimization (SEO).
Here is a closer look at the role played by the web hosting company in terms of the website speed, overall SEO and page rank:
Website Speed is The New ‘It’ Factor
Google tested their new ‘Caffeine’ search infrastructure, with a name like this, you can be sure that speed matters. In recent interview, Matt Cutts stated that website speed is indeed an important factor in Google Algorithm. This surely makes sense! Websites that load immediately provide with a better customer experience and they should be given preference in the rankings.
Web Hosting and Page Rank
Page rank and SEO has a huge spectrum, and although web hosting does not play a major role in it, but it is considered to be an important factor. Some web hosting companies offer additional features as a part of their hosting packages like SEO services, business directory services and integrated marketing tools that will help your website to secure a better position in the rankings.
When it comes to website speed, your web hosting company has an important part to play. Incoming traffic to your website acts as a real highway. Traffic piles up, and your website gets slowed down. However, if your web hosting company has multiple connections and a strong connection (100MBPS port); they will be in a better position to reroute your website to a less crowded connection.
Website speed is also affected because of the location of the server. For instance, if your website is based in India and if you have hosted it at US, your website will resolve slowly. Therefore, it is important to make sure that your website is hosted at the right location for ensuring better speed.
What Can You Do About Website Speed?
The most prominent factors that affect website speed and thereafter your website page rank are the things that you can control. Your website design, image size, use of too many tables, JavaScript and lack of image compression are the things that have a drastic effect on your website speed.
There are many online tools that can help you to understand which factors are making your website slow and how you can correct them for enhancing website speed. In fact, Google has created a tool for helping people to increase website speed that is called Closure compiler, through this tool your website’s JavaScript will download and run faster.
If your website is slow, you should take the right action right away. You don’t want to lose out on securing good search engine rankings because of petty issues. See what your web hosting company has to offer and streamline your website.
